Learn how to create compelling headlines that capture the attention of your readers as well as major search engines. Read my full article here.

Page Titles vs Headlines

Human perspective

For potential readers, your headline is the first and perhaps only impression you will make. Without a compelling headline it is likely that most people will not even read the rest of your article.

Search engine’s perspective

Most search engines place more weight on the page title then any other on-page element. By not understanding how to best utilise the page title may be missing out on a great deal of search traffic and hindering your rankings for desired keywords.