About

Hi, my name is Jack Archbold and I’m an entrepreneur specialising in helping you attract customers to your website and grow your online presence. I can also teach you how to leverage that traffic in order to create new and lasting relationships with your target market. I have experience working at SEO firms as well as having been a corporate trainer for companies such as Telecom, Volkswagen and Audi. Contact me for a free 30 minute consultation to find out how I can help your business grow.

General Thoughts on SEO and the Web

• You don’t have to spend a lot of money if you have perseverance and consistently follow through on your creative ideas.
• Most sold SEO tools are a waste of time and money because they push their usefulness even after algorithms have evolved beyond them. They also make people focus on arbitrary goals rather then thinking holistically about marketing and interaction.
• Using Adwords can be a very cheap and effective method for testing the potential of your desired market.
• Buying an old trusted site with good link equity is a great way to start, particularly if your topic is already saturated.
• Link equity is still the biggest factor towards ranking. Understanding how to create link-worthy content is crucial to organic rankings.
• Older sites are much less likely to be penalised for shady tactics.
• Many people perceive SEO as a big mystery that requires ongoing attention – as most companies would have you think. However, often the best solution is to have a consultant identify and define what strategies should be used, set those in motion and teach you how to maintain and grow them.
• Rate of conversion is easily measured. If you know how much you can spend per conversion and still remain profitable, then you can very quickly identify the effectiveness of online marketing.
• Why threshold your marketing budget? If an online ad is making you money, why not say “I have an unlimited budget for ads that are profitable.”?
• The web allows small business to compete with big business; Unbound by bureaucracy, small business can change and adapt much faster then big.

General Thoughts on Training and Development

• Credibility is a crucial ingredient for successful influence.
• Expectation should always be set immediately, people are comfortable with goals and boundaries.
• Forcing someone out of their comfort zone and enabling them to successfully grow at the same time is the quickest shortcut to being perceived as a leader.
• Non-verbal cues are an excellent indication of the current effectiveness of your training. If these are not positive, then it is time to adapt and change strategy.
• Training is an ongoing cycle, it should be measured at every step to help understand effectiveness and where results can be improved.
• In small groups, if someone feels they are an authority on the current subject you have two choices: let them contribute and even encourage them to help you, or risk frustrating their desire to contribute often resulting in dissent or passive aggression.
• Unchecked dissent erodes credibility.
• Making promises and keeping them will increase your credibility.

View my resume.